#changethebeautygame

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The problem:

With thousands of pounds of waste generated by creative beauty product mailers each year and that seemingly insatiable quest for more, more, more, the beauty industry has gotten away from what really matters with a serious case of Keeping Up With The Jones' -- the giant, wasteful hamster wheel that no one can seem to get off of. In a quest for that perfect unboxing moment, an opportunity to go viral, and to peek more interest, we've all been playing a game that lacks concern for our environment, wallets, and resources. 

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The Mission:

 

Since this past May, Beach House has said "No More!" and has been on a mission to #changethebeautygame by utilizing mailers that are as eco-friendly as possible and are devoid of excess. 

We are currently creating iconic branded eco-friendly packaging, which has taken some time to find the perfect vendors with the right prices, lead times, and quantities. We WANT this to be sexy AF, because we think being eco-chic doesn't have to mean boring. So our current eco-packaging that we kicked off this past spring might not be the sexiest thing around, but it sure is the most conscience -- and we think that's pretty darn chic. We only use 100% recycled material in our boxes, packing peanuts that are made from recycled corn and are biodegradable (and we ONLY use those babies when we *really* need to), recycled tissue paper and stationary, and earth-friendly ribbon. 

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How you can help: 

Influencers, we STRONGLY discourage unboxing content, as it only fuels the beast for brands to continue on the excessive packaging hamster wheel and increase waste. Rather, we passionately encourage you to focus on the beauty gems inside of the boxes we send you and all of the glorious things we think these beauty products will do.

Brands, consider using eco-packaging and stopping with the over-the-top mailers. We know we are small and just one voice in vast sea. But if we all make these small changes together, we CAN make big strides that truly #changethebeauty game. 

Join us.